ExtremeHearts24 - Kaly.design

Branding

ExtremeheArts ²⁴

Overview

ExtremeheArt24 is a creative brand founded by Kross (Grace), that explores the intersection between art, emotion, and perception. The brand is known for its abstract line-art portraits and psychedelic color compositions, often engraved on fine wood plaques as collectible art pieces. My role was to translate this expressive, trippy aesthetic into a cohesive and recognizable brand identity.

Objective

To define a visual system that reflects the brand’s unconventional spirit bold, surreal, and deeply introspective while maintaining consistency across platforms and media.
This involved creating a logo, visual language, color palette, typography system, and a complete style guide for future brand applications.

Objective

Logo Mark

The logo was inspired by the brand’s concept of tapping into liminal, meditative states where creativity blurs with altered perception. I designed a trippy, face-like emblem incorporating psychedelic hues and abstract symmetry to convey the mind’s transcendental experience.

Logo Type

To complement this, I selected Woodwarrior as the primary typeface for its rugged, handcrafted feel and edgy geometric strokes, which visually echo the raw, experimental nature of the brand’s art.

Logo Variations

Brand Colours and Typeface

Primary Colours

Secondary Colours

EH24 Illustrations for Wood Engravements

Album Cover Design

October 28, 2022
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Someone Gorgeous EP

Someone GorGeous is a poetry album that touches on topics such as beauty, love, self-love, loss and acceptance.
However, for the cover art, the idea was to create some that would mirror the philosophy of the brand, which is to capture a state of hyper awareness of the mind.

Track List

1. Fear

2. Selflessness

3. GorGeous

4. Sin

5. Time

“Shout to you for making my brand turnup, everything from logo to style guide is sleek AF. It's nice to work with you.”
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- Kross